Brand assets

DIRT brand kit

Official logos, colors, and download links for partners and creative tools. Share this page URL with ad platforms and brand-profile tools — assets live under /brand-kit/assets/.

Logos

Use the PNG files in creative tools (GetHookd, Canva, Meta). SVGs are included for vector workflows.

Wordmark — dark background (primary)PNG
Wordmark — dark backgroundSVG
Wordmark — light backgroundPNG
Wordmark — light backgroundSVG
Wordmark mono — dark bgSVG
Wordmark mono — light bgSVG
App icon 1024×1024PNG
App icon sourceSVG
FaviconPNG

Icons & social

App icon 512×512PNG
Apple touch iconPNG
Open Graph / social share (1200×630)PNG

Store badges

Download on the App StoreSVG
Get it on Google PlayPNG

Colors

DIRT Black#141414
Hi-vis Yellow#FFD400
Profit Green#22C55E
Loss Red#EF4444
Chalk#F4F2EC

Full color tokens (JSON)

Voice (short)

Tagline: Know what the job made you — and get paid for it.

Personality: Tough, practical, honest — the foreman in your pocket. Lead with the contractor's money, never AI hype.

Banned in copy: game-changer, seamless, leverage, empower, revolutionary, AI-powered (as a headline).