Home Identity

Home Identity handles cabinet and remodeling work out of Myrtle Beach. Geraldo runs the crew as owner and general contractor while Webstter and Elisa handle design meetings. The company focuses on full kitchen remodels, bathroom remodels, custom closets, whole home renovations and condo renovations. They keep one local team that works from their own showroom and warehouse where customers can look at cabinets, countertops and flooring before choosing.

Customers call them for kitchen and bathroom updates that include new cabinets, tile floors and painting. Reviews mention whole first floor changes such as removing old LVP and putting in tile, plus popcorn ceiling removal across two levels and bedroom flooring. Out of state owners have used them for condo jobs where the team handled storage and deliveries. Others brought them in for master bathroom makeovers, guest bath refreshes, custom bookshelves and screened porch tile. Many started with one room and added more after seeing the first results.

The team shows up when promised and keeps the work area clean each day. They send photos and updates during jobs so owners know the schedule even when they live elsewhere. Reviews note they answer calls and texts quickly, fix issues on the spot and stay on budget. Service covers Myrtle Beach, Conway, North Myrtle Beach, Carolina Forest, Socastee, Little River, Murrells Inlet, Surfside Beach and Garden City. Customers meet at the showroom first, get a written proposal and can reach them by phone at the listed number.

Google shows 4.9 from 95 reviews with repeated notes on punctual crews, clear communication and solid results on kitchens, baths and closets. DIRT Score 4.7 from 95 reviews on Finds.

DIRT Score = confidence-weighted rating across verified review platforms. How is this calculated? →

“From start to finish, Home Identity set themselves above every other contractor we met with. From our initial meeting with Webstter and discussing designs and ideas, to our project coming to life with Geraldo, we couldn't have asked for more. An added bonus is their showroom and warehouse were you can see and examine cabinets, flooring, countertops and other items. before making your decisions. Every person that entered our home from demo to completion was friendly, knowledgeable and open to discussing their portion of the project. Our project was not just a kitchen, but the removal of popcorn celling on two floors, painting, flooring in a bedroom, dining room, kitchen and family room, along with plenty of electrical and plumbing changes to the previous home structure. Geraldo worked with us throughout the process and answered questions and explained all the various steps. During the build out, we decided on some changes to our initial plan and were never met with pushback, just a can do attitude about how to make it happen. Our finished project was exactly what we were looking for. We have a master bath upgrade in our future and we aren't interested in anyone besides Home”

“I cannot recommend Home Identity highly enough! Remodeling a condo while living out-of-state is an incredibly stressful and difficult process, but Geraldo and team made it completely seamless. From the planning process and budgeting to choosing cabinetry and fixtures, they excelled at every turn. They were extremely responsive to all of our calls and texts, sending regular updates and photos so we always knew exactly how the project was progressing. When issues did arise, which they will when doing a full remodel, Geraldo was quick to address and resolve. We always felt like we were in good hands. He even went above and beyond by helping us with storage, deliveries and moving items in and out during the process. If you want quality work, competitive pricing and a reliable and honest team in the Myrtle Beach area, look no further than Home Identity Interiors.”

“Home Identity did a great job on my Master Bathroom remodel. The quality of their work was great, they were very punctual , always showed up when they said they’d be there, very clean work environment and overall pleasant to have in my home. I had another quote and found Home Identities price more reasonable. We were so happy with the job that we decided to do a ‘makeover’ to our guest bathroom as well. I would definitely use them again.”

“They did a great job on our kitchen from start to finish. We met with three companies for quotes. We evaluated prices for similar kitchens, we also looked at customer reviews. Home Identity had the best price and excellent reviews. We are very happy with our kitchen and we highly recommend them for your project.”

“Excellent craftsman for all projects Geraldo, the owner, check job site daily. Geraldo whole crew was professional, knowledgeable and courteous. Cleaned up job site daily. Informed us every step of the way what was being done that day to our home. Geraldo has checked weekly to make sure we were satisfied. We intend to this company take care of all our renovation needs”

“We couldn’t be happier with the work Home Identity, LLC did transforming our first floor. They removed our damaged LVP flooring and installed beautiful tile throughout the entire level, and the results exceeded our expectations. From the very beginning, their team was professional, reliable, and incredibly considerate of the fact that we were still living in the home during such a major renovation. They were always punctual, communicated well, kept the workspace as clean and organized as possible, and treated our home with great care and respect. The quality of their craftsmanship is truly top-notch. Their attention to detail throughout the tile installation was impressive, and they took pride in making sure every aspect of the project was completed the right way. To top it off, they even brought in a professional cleaning crew after the work was finished, leaving our home spotless and ready to enjoy. We highly recommend Home Identity, LLC to anyone looking for a trustworthy contractor who delivers exceptional workmanship and outstanding customer service.”

“Home Identity completed an extensive top-to-bottom remodel for us, including three bathrooms, four bedrooms, the living room, dining room, and kitchen. We are incredibly grateful for the care, expertise, and attention they brought to every part of such a significant project. From the very beginning, our experience with Home Identity was exceptional. We contacted them without a referral and on something of a whim, and choosing them turned out to be one of the best decisions we could have made. We worked with Webstter to define the project’s scope, and Elisa then helped shape our design ideas into a practical, thoughtfully crafted plan. When construction began, we worked directly with Geraldo, who—like Webstter and Elisa—was an absolute pleasure to work with. From the first day of demolition, it was clear that the entire Home Identity team took genuine pride in the quality of their work. They kept debris consistently cleaned up, worked respectfully, and never caused any disturbances within the community. The full scope of work was posted in each room, complete with text and photos, which gave us tremendous confidence that every selected finish would be applied correctly in each space”

“Home Identity and ownership, staff were over the top and professional.. We are so happy with our new closet. I would recommend them to anyone. Thank you Webstter and Gerardo for great service. Herbert Rempel”

“I highly recommend Home Identity, Geraldo and his team are easy to work with, timely, professional and do an all around great job! We had them add tile to our screened porch and I couldn’t be happier with how it turned out. I will continue to recommend them to friends!”

“I highly recommend Home Identity. Geraldo was on site for my entire kitchen and bath renovation. He was professional, communicative, knowledgeable, collaborative, and gloriously competent. They finished on time and on budget. And then they accommodated me by helping with small and not-so-small finishing projects (e.g. hanging blinds), showing care in helping me to transform the space. I am forever grateful for this wonderful company.”

“I highly recommend Geraldo and Home Identity. This team built the highest quality custom bookshelf I have ever seen. Professional, creative and communicative throughout the whole process.”

“Amazing company, great workmanship, and a trustworthy company. From the beginning Webster helped with plans and design for a full kitchen remodel. From there his general contractor Geraldo took over. This was a big decision for my wife and I seeing that we live in NH and had to do all of this remotely due to the fact we are in the process of transferring to Myrtle beach full time , and wanted everything ready for when we moved in. Home Identity not only delivered a high quality product, but was ahead of schedule every step of the way. Highly recommend.”

“From the very beginning to the completion of my project, Home identity Improvement Company exceeded my expectations. The team was professional, attentive, and transparent throughout the entire process. They took the time to understand my vision, offered helpful suggestions, and kept me updated on each stage of the work. The quality of their craftsmanship and attention to detail truly stood out. Every step was handled with care, and the finished result is even better than I imagined. It’s clear they take great pride in their work and customer satisfaction. I’m very happy I chose home Identity Company and would highly recommend them to anyone looking for reliable, skilled, and trustworthy professionals for their home projects.”

“Home Identity provided us with not only stunning master & guest bathrooms, but with unparalleled expertise, communication & service. From the first call, first step into their showroom, and first day of renovation to the last, we knew we had made the right choice!”

“Turning our vision in to a reality… We wanted to completely remodel our 20’year old kitchen and never dreamed it would be as exceptional as it turned out to be. After interviewing and discussing our ideas with five companies, we chose Home Identity to do our remodel. They listened to our ideas and brought forth a detailed presentation & proposal. After a few tweaks our vision was on paper and the process began. We have never dealt with such professional, caring, detailed oriented and timely construction crews! We never had an issue or problem during our six week makeover. The crews showed up on time everyday and worked tirelessly during the day. The we’re professional and polite and took pride in their work. If we had questions they were immediately answered. We cannot not thank Geraldo, Webstter. Elisa and the entire company at Home Identity for creating a masterpiece of a kitchen for us. There aren’t enough high marks to give them and our compliments can go on and on. We wouldn’t hesitate recommending them to anyone. John & Linda Sisto”

“Len and I are so pleased with our bathroom remodel. Geraldo and is crew were very attentive to our needs. Geraldo was often at our home making sure everything was going well for us. Thank you Home Identity and especially to Geraldo and crew. We love our new bathroom!!”

“Our bathroom was very dated and we went with a complete makeover! The bathroom is so beautiful now, very sophisticated and modern. The guys were professional from start to finish and very easy to work with. They took care of every detail”

“We recently had our kitchen and bathroom renovated at our vacation home in North Myrtle Beach by Home Identity, and we couldn’t be happier with the results. Since we live in Massachusetts, we weren’t there during the renovation, but that actually made things easier for the team. They had the keys and handled the whole project from start to finish without any issues. Gerald was our main point of contact, and he was fantastic. He kept us updated throughout the entire process and made sure we knew the schedule every step of the way. Communication was excellent, which gave us a lot of peace of mind. One thing that really stood out was their showroom in Myrtle Beach. It had everything we needed, and it made choosing materials super convenient. Overall, we had a great experience working with a contractor outside of Massachusetts. Home Identity made the process smooth and stress-free. We totally recommend them!”

“I can’t recommend Home Identity enough! The crew was incredibly nice and helpful throughout the process. They transformed my dream of having a modern apartment into a reality! I've always wanted European-style cabinets, and Geraldo made that dream come true for me. I've done several projects with them, and their work is exceptional. Highly recommend!”

“Home Identity recently remodeled our primary bathroom. They did high quality work and we were thrilled with the results. Everyone on the team that worked on the project was knowledgeable, professional, helpful and a pleasure to work with. Gerardo and his group were outstanding from beginning to end. It was obvious that they wanted us to be happy and satisfied customers. Bill & I would highly recommend this hard-working and impressive group. Thank you!”