The problem
Someone searches "electrician round rock." Four competitors appear. You don't. They have websites with the right keywords and local data. You have a phone number that Google doesn't know exists.
Why we built it
Your DIRT site is built with local SEO structure from the start — trade, city, service area, structured schema. You don't have to know what any of that means. It's built in. It helps you show up.
How it works
- 1
Set your trade and primary service city in the website builder.
- 2
DIRT generates structured meta tags, schema markup, and a city-targeted page title automatically.
- 3
Submit your sitemap (DIRT does this) and let Google index your page. Results in 2-4 weeks.
What changes for your business
Before
No website. Not in search results. Relying 100% on word of mouth.
After
Live site with local SEO structure. Show up when someone searches your trade in your city.
Common questions
Is local SEO worth it for a small contractor business?
Yes — if you serve a specific city or region, local SEO is the highest-return free channel you have. When someone searches "plumber Austin" and you show up, that lead cost you nothing. When you don't show up, every click goes to a competitor who has a website you don't.
How much does local SEO cost for a small business?
Local SEO agencies typically charge $400–$1,500/month for small business campaigns. Doing it yourself is free but takes time. DIRT builds local SEO structure into your contractor site automatically — no agency required for the basics.
What is local SEO and how does it work for contractors?
Local SEO is how your business shows up for trade + city searches — "electrician round rock" or "plumber near me." It requires your trade and location in your page title, meta tags, and structured schema markup, plus a verified Google Business Profile. Without these, Google has no signal to show you.
How long does local SEO take to produce results?
Typically 2–4 weeks for Google to index a new page and 1–3 months before meaningful ranking movement. It's not immediate — but unlike ads, the traffic doesn't stop when you stop paying.
What does my contractor site need for local SEO?
Your trade and city in the page title and headers, structured schema markup, a complete Google Business Profile with matching info, and a lead form so visitors can contact you. DIRT's site builder handles the technical side automatically when you set your trade and service area.
Is SEO still relevant in 2026?
Local SEO is more valuable than ever for trade businesses. AI search tools pull from ranked pages and structured data — a well-optimized local page still feeds into how people find you, even when they're using an AI assistant instead of typing into Google.
Can I do local SEO myself as a contractor?
Yes. The essentials: a website with your trade and city in the content, a complete Google Business Profile, consistent name and phone across directories, and reviews. DIRT's website builder gives you the site with the right structure built in.
How does DIRT help with local SEO?
Your DIRT contractor site is built with local SEO structure from the first page — trade, city, meta tags, and schema markup generated automatically. DIRT also submits your sitemap to Google. You don't have to understand SEO to get the basics right.
Start free
Try it free.
Available on Leads. Start with Solo free to log real jobs, see your numbers, and upgrade only when you need more firepower.