Tradesman's back office · Voice-first
The back office that runs without you.
Website live. Phone answered. Follow-up running. Jobs logged, invoiced, and paid — from the truck by voice. You swing the tools. DIRT handles everything behind it.
Get Found
Your name on the internet.
Leads coming in.
Most trades don't have a website worth finding. DIRT puts one up under your name — SEO'd for your trade and city — and auto-requests reviews after every job.
Shop · Line · MarketTrade Website
Live under your business name — pre-built, trade-specific copy, photos, and a contact form that routes leads into your CRM. Up in under 30 minutes.
Shop +Review Requests
After every invoice is marked paid, DIRT automatically sends a review request via text. Links straight to your Google Business Profile. More 5-stars, less effort.
Shop +Local SEO
Your site is built with your trade and city baked in. Every page is structured to rank in "plumber near me" style searches in your market.
Shop +Custom Domain
Your own domain name — we provision it, configure DNS, and hook it up to your DIRT site. No wrestling with registrars.
MarketGoogle Ads Management
We set up and manage local Google Ads for your trade and service area. Every lead from click to job profit is tracked — you see the ROI on every campaign dollar.
MarketCRM Pipeline
Every inbound lead — from your website, DIRT Line, or a manual add — lands in your pipeline. Status, source, and last contact date at a glance.
Shop +Get the Call
Never miss a lead
because you're on a job.
A real business number. An AI that answers like you trained it to. Automated texts that follow up before the lead goes cold. You're on the roof — DIRT is on the phone.
Line · MarketDIRT Line
A real local business phone number — not your personal cell. Call recording, voicemail transcription, and caller ID. Every call is logged against a client record automatically.
Line +AI Receptionist
Answers your DIRT Line when you're on a job. Qualifies the lead, gets their name, address, and what they need. Sends you a summary via text — deal with it when you're off the roof.
Line +SMS Inbox
Every text from your DIRT Line lands in one inbox — in the app and on the web. Reply from anywhere. Conversations stay attached to the client record.
Line +SMS Follow-Up Automations
New lead comes in — DIRT texts back in 5 minutes, follows up in 24 hours, and closes the loop at 72. Three-touch sequence, trade-specific language. You set it once; it runs forever.
Line +Live Chat
A chat widget on your website. Handles basic questions and captures name + number from visitors who aren't ready to call. Every chat logs to your CRM automatically.
Line +Voicemail Transcription
Every voicemail left on your DIRT Line is transcribed and texted to you instantly. Read it in three seconds instead of playing back two-minute messages on the job.
Line +Run the Job
Log it from the truck.
Invoice it before you leave.
Talk a job in by voice — hours, materials, mileage, costs, client name. DIRT builds the record. Turn it into a bid before you show up, and an invoice before you pull out of the driveway.
All tiers · DIY includedVoice Job Logging
Tap the mic. Say "new job — bathroom remodel, eight hours, two hundred in copper fittings, fifty miles." DIRT logs it, assigns the client, and computes the numbers before you hang up.
All tiersBids & Estimates
Build an itemized bid by voice or keyboard. Send a clean public link the customer can approve from their phone. One tap converts a won bid into a job with all the line items carried over.
All tiersInvoicing
Numbered, itemized invoices sent via text or email directly from the job record. Every money action is confirmed out loud before it goes — you say yes, it sends.
All tiersClient History
Every job, bid, and invoice on a client — from the first call to the last payment. Outstanding balance, payment terms, and your standard rate are always visible.
All tiersRead-a-Receipt
Talk through a supply run receipt line by line. DIRT logs each item as a job cost or overhead expense — categorized, attached to the job, no camera required.
All tiersTrips & Mileage
Log every drive — to the job, to the supply house, and back. Fuel cost, vehicle wear, and travel time roll into each job's profit automatically.
All tiersKnow Your Numbers
What did that job
actually make you?
Net profit, effective hourly rate, payment collection, trend reports — the numbers that tell you which jobs to take more of and which ones to quote higher.
All tiers · DIY includedTrue Profit Per Job
Net after every material, sub-cost, fuel run, and hour worked — not a ballpark. The actual dollar amount and effective hourly rate for every job you've run. Green means you made money. Red means you bled it.
All tiersPayments
Card and bank via Stripe — money lands in your account, not a middleman's. Or mark paid by voice for check, Venmo, Zelle, and cash. Books stay straight either way.
All tiersJob Reports
Which jobs made money. Which clients are worth quoting. Which trade type hits your best hourly rate. A simple dashboard — no accounting degree needed.
All tiersTrends Over Time
Your effective hourly rate over 30, 90, and 365 days. Seasonal patterns. The months you always bleed — and why. Data that tells you when to raise your rates.
All tiersOverhead Tracking
Truck payment, insurance, tools, storage unit — log recurring overhead once. DIRT spreads it across every job automatically so your profit number stays honest.
All tiersAd ROI Tracking
Every Google Ads click tracked to the lead, the job, and the profit it produced. Know exactly what each campaign dollar returned — not just clicks.
MarketTwo ways in
Done For You or Do It Yourself.
Drop your number and we'll stand everything up in under 30 minutes. Or download the app and run it yourself — free to start.