The problem
You finished the Henderson job on a Thursday. Collected $4,200. Felt decent. Two weeks later you're looking at your bank account and it doesn't add up.
You spent $900 at the supply house. You drove out there three times — twenty miles each way. You ran two hours over because of drywall that wasn't square. And you gave them a deal because they're a repeat client.
You made something on that job. You think. Probably.
That's how most contractors have been running their business for twenty years. They feel profitable. They find out they weren't when tax season hits.
Why we built it
Every contractor we talked to knew their revenue. Nobody knew their actual margin. The number that matters — what you kept after every cost — was either buried in QuickBooks or just missing entirely. We wanted it on one screen, instantly, in plain language.
How it works
After you log a job in DIRT — materials, hours, mileage, any other costs — the job detail screen shows you two numbers:
- 1 Net profit: what you actually kept. Revenue minus every cost you logged.
- 2 Effective hourly rate (EHR): net profit divided by hours worked. If you rate yourself at $75/hr and your EHR came back $48, the job underperformed. If it came back $110, that job type is worth quoting again.
Big green number means you made money. Red means you bled it. No spreadsheet. No accountant. You see it before you send the invoice, so you can catch problems while you can still fix the price. (Example figures — your numbers will vary.)
Demo video coming soon
What changes for your business
Before
You finish the job, collect the check, and find out two months later (if ever) whether it made money. You quote the next job the same way.
After
You finish the job, open DIRT, see $62/hr in green. Or $31/hr in red — and you know why the supply runs killed you. You quote the next Henderson job at a higher rate, or you don't take it.
Over a year, the contractors who track EHR job-by-job raise their effective rate faster than the ones who guess. You stop repeating the jobs that bleed you.
See your real $/hr.
True profit and EHR are included in every DIRT plan — including Solo, which is free.