The problem
You're forty feet up replacing a panel when your personal cell rings. Unknown number. You ignore it because you're in conduit up to your elbows.
They don't leave a voicemail. They call your competitor instead. You find out a week later when you're slow and looking for work.
Meanwhile, you've given your personal number to every customer you've ever had — residential, commercial, the pain-in-the-ass ones who text at 9pm. You can't screen it. You can't hand it off. You can't step away from your phone for a single day of real work.
Why we built it
Contractors don't lose leads because they're bad at their trade. They lose them because they're too busy doing the trade to answer the phone. A separate business line that handles calls intelligently — and feeds every lead into the same place you run your jobs — fixes that without hiring an office manager.
How it works
DIRT Line is a real local phone number provisioned for your business. Not a forwarding hack — a full business number that routes calls, handles voicemail, and feeds leads into your CRM pipeline.
When you're on a job: The AI receptionist picks up, collects the caller's name, job type, and contact info, and sends you a text summary. No lead disappears.
When you call back: The conversation is tied to that lead's record in your inbox. You see what they said when they called, what jobs they're asking about, and whether you've talked before.
When you're in the office: Two-way SMS through your DIRT inbox. Reply to leads from the same place you manage clients — not your personal Messages app.
Your personal number stays personal.
What changes for your business
Before
Personal cell rings on the roof. You miss it. Lead goes to someone else. Your personal number is in a hundred contacts and you can never turn it off.
After
Business number takes the call. Receptionist collects the lead. You get a text summary. You call back when you're down from the roof — and the client thinks you have a professional operation. Because you do.
Common questions
What is the best answering service for a small contractor business?
The DIRT Line is a dedicated business phone number built for contractors on Done For You. When you're on the job and can't pick up, the AI receptionist answers in your business name, gets the caller's info, and texts you a summary. It's not a separate tool — it's built into the same app you use for invoicing and job tracking.
How much do answering services for small businesses cost?
Standalone AI answering services run from $29/month (Dialzara) to $95/month (Smith.ai), with Rosie AI at $49 — mid-2026 pricing, so check before you compare. The DIRT Line — with AI receptionist, voicemail transcription, and two-way SMS — is included in Done For You, not a separate subscription on top of everything else.
Why should I have a separate business phone line instead of using my cell?
Your personal number stays private. SMS from the DIRT Line logs to client records in the app — not scattered across your personal Messages. And when you're busy, the AI receptionist handles inbound calls instead of sending them straight to voicemail.
What happens to voicemails on my DIRT Line?
They transcribe automatically. You get a notification with a text version of the message — read it in ten seconds and know whether to call back now or later. The audio is still there if you need to double-check something.
What is included in the DIRT Line?
The DIRT Line includes the AI receptionist, voicemail transcription, two-way SMS from the business number, and the CRM inbox that pulls all your lead channels into one place. It's the full inbound communication stack for a contractor who doesn't want to babysit five separate apps.
Does the AI receptionist require any setup?
No. It's on by default with the DIRT Line on Done For You. When you don't pick up, it answers automatically, greets the caller as your business, and texts you the summary. No configuration required.
Does the DIRT Line work after hours?
Yes. The AI receptionist and voicemail transcription are always on — day, evening, or weekend. A late-afternoon call you miss while wrapping a job is often the most valuable one. The DIRT Line makes sure it's captured.
What plan includes the DIRT Line?
The DIRT Line is part of Done For You. The free Solo tier gives you the full core app — voice logging, job tracking, invoicing, and profit math. Upgrade to Done For You when you're ready to stop missing calls.
Start free
Try it free.
Available on Done For You. Start with Solo free to log real jobs, see your numbers, and upgrade only when you need more firepower.